"Why This Kolaveri Di" (English: Why This Murderous Rage, Girl?) is a Tamil song from the soundtrack of the 2012 Tamilpsychological thriller film, 3. The song is written and sung by Dhanush, the movie is directed by his wife, Aishwarya R. Dhanush, and the music is directed and composed by Anirudh Ravichander, cousin of Aishwarya.
The song was officially released on 16 November 2011 and instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medalaward and "Trending" silver medal award for receiving a large number of hits in a short time
According to composer Anirudh Ravichander, 3's director Aishwarya Rajinikanth Dhanush wanted a light-hearted song about love failure. Ravichander quickly composed the tune in about 10 minutes. Dhanush then began working on the lyrics, which he completed in about 20 minutes of brainstroming. The first line he sang was "Why This Kolaveri?" which means "Why do you have this murderous rage against me?" The question, however, is not intended seriously
In a party to The Times of India, Dhanush said: "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow. I just framed them into sentences and thats how I came up with the song." Dhanush sang the song in broken English, as a Tamil person might if his knowledge of English was limited. The song is also called a 'Soup' song, where 'Soup' is a colloquial Tamil word which refers to young men experiencing love failure after a beautiful relationship.
The song was recorded at A. R. Rahman's AM Studios in Chennai. The song was officially released after it was known to become popular after an accidental release on to the internet.
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